User Experience – Envisa We enable success. Wed, 28 Sep 2016 18:02:43 +0000 en-US hourly 1 CVS Personalizes with myWeekly Ad Fri, 13 May 2016 16:47:32 +0000

Due to declining trends in newspaper circulation, CVS determined the online Weekly Ad experience was becoming increasingly central to its marketing efforts.  They launched an initiative to improve the online customer experience and extend the interactive Weekly Ad to all digital platforms including PC, tablet and smartphone. Their aim was to launch a responsive, fully-integrated Weekly Ad with emphasis on a personal layout of offers based on customer purchase history and site behavior.

The Envisa Solution

Envisa aided in the design of CVS’s first responsive digital solution with an iterative process to flush out the challenges associated with responsive design.  In addition, Envisa was instrumental in the data modeling required to merge data and content across multiple CVS systems.

The Results

Simplified the Consumer Experience

Provided customers with personalized Weekly Ad experience by integrating data and content from the ExtraCare system, the weekly circular system and the store information system

Unified Experience Across Platforms

Delivered a digital promotion solution with a unified and consistent user experience across the desktop, tablet and mobile platforms

Built Flexible Technical Architecture for Growth

Developed a foundation to expand promotional offerings with effective, targeted marketing

]]> Relaunch Wed, 11 May 2016 15:32:41 +0000

Vivaterra markets high quality products to discerning customers, and they wanted their online customer experience to match the quality of the products they offer. To that end, Vivaterra turned to Envisa to help identify and implement a new e-commerce platform to provide merchandise and marketing teams with new tools to improve online customer experience and increase sales.

The Envisa Solution

Envisa successfully designed, developed, implemented and relaunched on the Magento Enterprise platformto deliver a superior customer experience with every visit. Working with Vivaterra’s design team, Envisa migrated from their old e-commerce platform to Magento Enterprise. Envisa implemented dozens of custom extensions that were not supported by the platform or community at the time and integrated the solution with their 3rd party warehouse fulfillment center using a custom Java-based API architecture.

The Results

Seamless Integration

Envisa integrated new e-commerce platform with the 3rd Party fulfillment center, and linked several 3rd party platforms into the new architecture including, Litle Payment Processor (Vantiv), PowerReviews, MyBuys, CommissionJunction, Bronto and Amazon.

Better Shopping Experience

The new design addressed several facets of the online shopping experience to deliver an improved customer experience and an easier-to-use interface.

Improved Marketing Results

With the new tools provided to both Merchandising and Marketing, the relaunch enabled more efficient target marketing campaigns with improved results.

Kohler Enables Custom Kitchen Designs Thu, 05 May 2016 15:30:24 +0000

When Kohler wanted to redefine how customers approach kitchen renovations, they called on Envisa to create a configuration tool to allow prospective customers to plan their kitchen design including sink, faucet, countertop, wall color, and cabinet selections.  The initial project was deployed as an iPad-compatible solution for designers at the annual Kitchen and Bath Industry Show.

The Envisa Solution

Envisa designed and developed an iPad-optimized custom configuration tool that served as a centerpiece for the tradeshow showcase of Kohler products and possibilities. The architecture allowed a limitless number of unique scenes to be visualized while integrating with Kohler’s web store backend systems. See the Kohler Kitchen Planner in action.

The Results

Dynamic Visualization of Custom Designs

The Envisa configurator solution provided a key asset to differentiate Kohler’s kitchen website from those of its competitors by allowing customers to envision endless possibilities with Kohler suite of products.


Full Back-End Integration for Seamless Data Management

The Kitchen Planner configurator requires minimal maintenance by product managers because all of the data is managed by the web store backend, thereby minimizing the overall cost of ownership.

Flexible Technical Architecture

The Kohler Kitchen Configurator solution optimized the ROI with a flexible, lightweight architecture that can be deployed on any of Kohler’s servers, and a configurator platform that can be used by other business lines in the future.

Kohler Launches New Choreograph Bathroom Planner Sun, 03 Apr 2016 21:17:47 +0000

When Kohler wanted to launch a new custom shower wall product line, they called on Envisa to create a digital sales tool to make shopping for the new Choreograph products easy, fun and rewarding.

The Envisa Solution

Envisa designed and developed a dynamic and flexible selling tool that allowed exploration of Choreograph’s mix-and-match capabilities. The new Choreograph solution leveraged the configuration framework Envisa put in place during the custom kitchen project, thereby reducing the overall implementation timeline. The result? A tablet-based designer showroom tool with which customers can design, configure and visualize countless combinations of coordinating bath and shower walls.  See the final solution at Kohler Choreograph Planner.

The Results

Launched New Product Line and Selling Process

The Envisa solution allowed Kohler to introduce the new Choreograph line which redefined the way consumers shop for custom shower and bathroom walls.

Supported Showroom Sales Personnel

The Envisa solution for Choreograph included coordinated product lists, providing complete and accurate product information to support Kohler Showroom personnel.

Enabled Future Syndication with Technical Design

In addition to supporting the current showroom platform, Envisa’s Choreograph solution was architected to easily transition to new channels such as syndicated product placements.