Oracle/Endeca – Envisa We enable success. Wed, 28 Sep 2016 18:02:43 +0000 en-US hourly 1 CVS Personalizes with myWeekly Ad Fri, 13 May 2016 16:47:32 +0000

Due to declining trends in newspaper circulation, CVS determined the online Weekly Ad experience was becoming increasingly central to its marketing efforts.  They launched an initiative to improve the online customer experience and extend the interactive Weekly Ad to all digital platforms including PC, tablet and smartphone. Their aim was to launch a responsive, fully-integrated Weekly Ad with emphasis on a personal layout of offers based on customer purchase history and site behavior.

The Envisa Solution

Envisa aided in the design of CVS’s first responsive digital solution with an iterative process to flush out the challenges associated with responsive design.  In addition, Envisa was instrumental in the data modeling required to merge data and content across multiple CVS systems.

The Results

Simplified the Consumer Experience

Provided customers with personalized Weekly Ad experience by integrating data and content from the ExtraCare system, the weekly circular system and the store information system

Unified Experience Across Platforms

Delivered a digital promotion solution with a unified and consistent user experience across the desktop, tablet and mobile platforms

Built Flexible Technical Architecture for Growth

Developed a foundation to expand promotional offerings with effective, targeted marketing