Our Proven Approach
Understanding the who, what, where, when, why and how of every interaction with the products we build is critical to our success. Whether it’s a global e-commerce site for an industry leader, a business analytics framework for a cost-sensitive start-up, or a custom configuration tool for a personalized product retailer, designing for an optimal user experience that delivers real business results is at the forefront of what we do.
From Concept to Creation: Our Established Process Brings Clarity
We know cementing a user experience design is hard. With competing priorities across divisions or departments and the constant tug-of-war between an ideal consumer experience and a cost-effective solution, U/X design is arguably the most critical step in the solution development process. That’s why we devote over half of our solution development process to user experience alone.
Beginning at project launch with Scope Definition and continuing through Proof of Concept, we work hand-in-hand with our clients to ensure the design is right. By investing in a solid design before development begins, we have been able to cut project time considerably and avoid costly rework, saving our clients both time and money.
Unlike designs generated by marketing firms or stand-alone design agencies, our user experience designs are produced by the same team responsible for building and implementing the solution, and the designs incorporate an understanding of the underlying technical framework needed to deliver flexible, expandable solutions that grow with your business.