Framingham, MA — March 1, 2007 -- Envisa leveraged its proven SEO methodology to deliver a significant increase in qualified traffic to the e-commerce web site for www.smithandnoble.com by improving its organic placement within the major search engines. In so doing, Envisa leveraged its domain-specific knowledge and experience which enables them to understand their clients' goals for connecting with target audiences through organic search engine placement, and to design and execute sites and contextual programs to optimize long-term SEO results. Consistent with their SEO methodology, the Envisa campaign included three phases:

During its Discovery and Research Phase, Envisa conducted an initial analysis of the as-is state provided the basis of an effective and lasting organic search strategy. Envisa objectively assessed the search engine-friendliness of the site's web assets, researched target keywords, reviewed the competitive landscape, identified areas of actionable opportunity, and documented current performance in the major search engines to establish a baseline for comparison. Subsequently, Envisa systematically optimized site architecture and content to improve the natural search performance of the target keyword set (which included a program of technical refinements, copy and content optimization, page title and meta tag optimization, and internal and external linking enhancements).

Post-optimization monitoring is summarized in concise monthly position reports that objectively quantify progress towards natural search performance goals. By analyzing keyword position data along with site visitation trends, visitor origination sources, and other business-focused metrics, Envisa identifies actionable opportunities for further optimization and improvement.

The initial three-month campaign increased the number of sessions originating from natural search by 58%, boosted the associated conversion rate by more than 36%, and grew revenue from natural search by a remarkable 97%.

Envisa's unique Pay-For-Performance model was leveraged for this initiative. This positions Envisa as a true business partner for our clients, ensuring an optimum alignment of interests by linking the actual cost of our services to the tangible business benefits achieved by our campaigns.

About Smith+Noble
Smith+Noble Blinds and Shades is America's leading resource for innovative custom home furnishings. The company offers an ever-evolving line of products including window treatments, rugs, furniture and accessories that it markets directly to consumers, interior designers, and businesses through catalogs and an extensive web site. By selling direct, Smith+Noble will continue to offer better quality, design, and value than what is generally available in retail stores.