Framingham, MA — March 9, 2007 - The New England Direct Mail Association (NEDMA) announced today that it is awarding its coveted Award for Creative Excellence to Envisa for its work comprehensively redesigning Smith+Noble's e-commerce web site, www.smithandnoble.com. Says Bruce McMeekin, NEDMA Treasurer/Awards Chair, "This was a very competitive year and [winners] should feel especially proud that their work was recognized as truly outstanding by our panel of esteemed industry judges". The award will be received at this year's Awards Gallery Reception to be held on April 12, 2007 at the Courtyard Boston Tremont Hotel. Adds Neal Boornazian, Envisa's Vice President of Business Development, "We are honored to receive this award and do so on behalf of the entire team of talented and dedicated people, from both Smith+Noble and Envisa, whose tireless efforts resulted in an exceptional, customer-centric eCommerce solution that is delivering exceptional business results to Smith+Noble".

Following the redesign, Smith+Noble has experienced a 41% increase in sales. Customers and interior designers have enthusiastically embraced these new changes and are delighted with the ease of customization, ordering and the visual results (as evidenced by the +17% increase in the post-redesign conversion rate).

About New England Direct Mail Association
The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program.

NEDMA also serves the New England direct marketing community through the NEDMA Educational Foundation. In addition to providing educational opportunities (including direct marketing scholarships to promising, aspiring direct marketers), the Foundation oversees the NEDMA libraries.

About Smith+Noble
Smith+Noble Blinds and Shades is America's leading resource for innovative custom home furnishings. The company offers an ever-evolving line of products including window treatments, rugs, furniture and accessories that it markets directly to consumers, interior designers, and businesses through catalogs and an extensive web site. By selling direct, Smith+Noble will continue to offer better quality, design, and value than what is generally available in retail stores.