According to Ray Chang, Director of Business Development at Envisa, having a holistic SEM strategy that includes building keywords, bidding on niche terms, optimizing landing pages and localizing campaigns will help weather this economic downturn for online retailers and potentially pay dividends. These tactics and others were discussed at a Search Engine Marketing session during this year’s Internet Retailers Convention and Exhibition in Boston, MA.

With over 500 people in attendance at the session, strategies to optimize web visibility and increase website traffic were in high demand. Chang moderated this impactful session which highlighted two case studies of SEM projects for thriving internet companies -- Summit Sports and Shoppers Choice. Clearly, showing the importance of a well-planned SEO investment, Summit Sport’s VP of Operations and Director of E-Commerce, Andy Schepper and Shoppers Choice’s COO Corey Tisdale both shared their strategies and experiences to build their online presence and generate sales.

“A properly planned holistic search engine marketing program is a vital first step in enhancing visibility and generating leads for an online retailer, with almost flawless execution being critical,” said Chang. “In difficult times, one must execute with a very low margin of error and also must be poised and disciplined to learn from failed attempts. Corey of Shoppers Choice said it best with test, rinse and repeat.”

Envisa (www.envisa.com) designs, builds and optimizes e-business solutions for multi-channel merchants. With a focus on E-commerce, E-marketing, Business Intelligence and Business Integration services, the Envisa team delivers measurable results by enabling our client/partners to sell, market and operate more effectively. Leveraging a unique blend of marketing, design, business, and technology expertise, Envisa delivers results to a broad spectrum of innovative online and multi-channel merchants.

For more information about Envisa, please contact Ray Chang, Director of Business Development, at (508) 405-1220 x121, or send an email to info@envisa.com.