Does Your Cross-Channel E-Commerce Make Sense?

Omni-commerce is the customer-driven trend-of-the-moment, but it’s not a passing fancy. Consumers are savvy, and the retail experience continues to evolve with available technology.  Whether through personal mobile devices, kiosks or in-person shopping, consumers are browsing, comparing, locating, and purchasing products through a variety of channels, and they expect their experiences to be the same wherever they choose to shop.

The Fundamentals

Build A Consistent Presence And A Coherent Strategy

  • How do your mobile, online and in-store branding and shopping experiences compare?
  • Are you setting accurate customer expectations across all channels?

Ensure The Complex Mix Of Systems And Stakeholders Are All Working In One Direction

  • Are your store managers, marketing executives and e-commerce gurus working to one vision?
  • Are all all corporate e-commerce initiatives knit together to support one digital presence?
  • Is there a clear manager for all the e-commerce vendors and suppliers you’ve chosen?

Provide Well-Equipped Sales Support And Easy Checkout Wherever Your Customers Shop

  • Can your in-store sales clerks support the consumer with access to all products and endless aisle capabilities?
  • Can customers purchase your products anywhere they can find them with an easy, one-click buying experience?
  • Is your purchasing process simple and streamlined across all channels?

Compile Customer History, Profiling And Lifetime Value Metrics To Inform Your Business

  • Do you recognize your customers regardless of which “door” they use?
  • Can browsing, purchasing, returning, and tracking be done effortlessly across channels?
  • Are you able to save the customer time by tailoring the shopping experience?

Create A Flexible Technical Architecture That Leaves You Poised for Growth

  • Is your technical architecture flexible enough to support new channels (kiosks? salesforce solutions? franchising?)
  • Are you putting in the necessary safeguards to protect your customer data?

In the News

Omnichannel: More than a Digital Transformation Buzzword

Omnichannel represents more than simply adding mobile and social media to the mix. It heralds an interconnectedness among touchpoints that from the perspective of the consumer, blurs the distinction among channels.

Forbes Omnichannel Article 2014

PayPal Commerce Makes the Headlines

PayPal Commerce has launched a closed beta test of its open platform, single-click buying experience. Wherever people are going on the Internet, wherever they may come across a company’s products on social media or elsewhere, they can now buy those things. And PayPal will provide merchants with a one-stop set of tools to be able to do that (while also using the PayPal network to process that transaction).

TechCrunch Article 2016

The Envisa Difference

  • From on-location interior designers to sales clerks to tradeshow personnel, we’ve equipped front-line salespeople with fully-integrated tablet-based solutions for a seamless shopping experience across all channels.
  • We’ve designed and implemented flexible e-commerce technical architectures that support traditional channels as well as kiosk and franchising sales models
  • We’ve integrated our clients’ back-end data to provide complete customer history and lifetime value profiles to enable omnichannel marketing

What We Do

Featured Project


Kohler Launches New Choreograph Bathroom Planner