Project Description
A.T. Cross called on Envisa to architect, design and implement an internationalized site based on an existing US-only e-commerce solution. The goals was to enable Cross to provision and operate localized e-commerce solutions—that differ in product mix, pricing, language, currency, promotions, etc.—in target markets across Europe, North America, and Asia based on a central global platform.
The Envisa Solution
Envisa was responsible for consolidating two discrete, separately maintained and supported e-commerce assets [one in the US, one in Europe] into a single, centrally maintained solution.
The Results
Strong Global Brand with Consistent Presence
The Cross globalization project provided a common user experience and brand presentation across all target markets thereby solidifying the global brand and improving Cross’s market presence.
Improved Overall Growth and Reach of Business
The Envisa globalization solution leveraged robust product data, creative assets, and marketing content across all supported locales and enabled rapid, low-cost expansion into new markets to drive the overall growth and reach of the business.
More Efficient Use of Marketing Tools
The new Cross global platform provided a balance of the flexibility needed to optimally service local markets with the efficiency afforded by allowing for centralized management of core/common information. It also enabled investments in new end-user capabilities, infrastructure, and technology to be leveraged across multiple regions/markets.