Project Description
Due to declining trends in newspaper circulation, CVS determined the online Weekly Ad experience was becoming increasingly central to its marketing efforts. They launched an initiative to improve the online customer experience and extend the interactive Weekly Ad to all digital platforms including PC, tablet and smartphone. Their aim was to launch a responsive, fully-integrated Weekly Ad with emphasis on a personal layout of offers based on customer purchase history and site behavior.
The Envisa Solution
Envisa aided in the design of CVS’s first responsive digital solution with an iterative process to flush out the challenges associated with responsive design. In addition, Envisa was instrumental in the data modeling required to merge data and content across multiple CVS systems.
The Results
Simplified the Consumer Experience
Provided customers with personalized Weekly Ad experience by integrating data and content from the ExtraCare system, the weekly circular system and the store information system
Unified Experience Across Platforms
Delivered a digital promotion solution with a unified and consistent user experience across the desktop, tablet and mobile platforms
Built Flexible Technical Architecture for Growth
Developed a foundation to expand promotional offerings with effective, targeted marketing