Project Description
Maintaining their signature high level of service at every point along the purchase life cycle is a top priority for Yale Appliance, but lack of visibility into customer behavior and buying habits limited their ability to continue delivering a top-quality personalized experience for every customer.
The Envisa Solution
Envisa designed and developed a custom data warehouse and customer analytics solution that integrated in store and online data from their ERP solution. The solution also included custom integration with their email marketing and marketing automation solution. By implementing a data warehouse, Yale Appliance has been able to dramatically improve their customer service, which is a critical competitive differentiator in the high-end household appliance industry.
The Results
Enabled Targeted Marketing and Communications
Envisa’s data warehouse solution has enabled Yale Appliance to analyze their customer preference, purchase history and brand preference information to produce targeted marketing and communications campaigns, including automated outbound email campaigns, service touch points, delivery notifications and customer satisfaction surveys.
Improved Sales Reporting
Yale has improved overall sales by better understanding product performance by sales representative.
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Improved Operational Efficiency with Automated Reporting
The Envisa solution eliminated manual report development by creating automated operational reports that are delivered each morning to key decision-makers.